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Making User Personas Real
You know you have a good user persona when it feels like the person it describes is in the meeting with you. One of the secrets of great...
zbrand
Aug 30, 20231 min read


What to Do When You Are the Only Woman in The Room
I spent much of my career as the only woman in the room. I agree with the author of this New York Times article: "Do not underestimate...
zbrand
Jul 5, 20191 min read


Ask Better Questions
As a product leader, focus on including a broader group of people and asking better questions to let stakeholders add their expertise...
zbrand
Jul 5, 20194 min read
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