zbrandAug 301 minMaking User Personas RealYou know you have a good user persona when it feels like the person it describes is in the meeting with you. One of the secrets of great...
zbrandJul 5, 20191 minWhat to Do When You Are the Only Woman in The RoomI spent much of my career as the only woman in the room. I agree with the author of this New York Times article: "Do not underestimate...
zbrandJul 5, 20194 minAsk Better QuestionsAs a product leader, focus on including a broader group of people and asking better questions to let stakeholders add their expertise...