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Making User Personas Real
You know you have a good user persona when it feels like the person it describes is in the meeting with you. One of the secrets of great...
zbrand
Aug 30, 20231 min read
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What to Do When You Are the Only Woman in The Room
I spent much of my career as the only woman in the room. I agree with the author of this New York Times article: "Do not underestimate...
zbrand
Jul 5, 20191 min read
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Ask Better Questions
As a product leader, focus on including a broader group of people and asking better questions to let stakeholders add their expertise...
zbrand
Jul 5, 20194 min read
40 views
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