BRAND
ASSOCIATES
Passion for Building Products That People Love to Use
From startups to Fortune 500 companies, Brand Associates drives business growth through a product management methodology that delivers better market understanding, productive development investment and successful market launches.
Our job is to get you to market quickly with products that people want to adopt and use by,
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Thinking differently about understanding user behaviors, their jobs-to-be-done and solution expectations - getting to a better definition of what will be a winning offering,
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Helping enterprises define and design products in a way that optimizes their Agile development, improves delivery timeframes and reduces risk,
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Working with teams to design go-to-market programs that align with their objectives,
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Building effective partnerships and partner governance programs that generate commercial success.
EXPERTISE
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Product Strategy
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Product Management Methodology
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Partnership Development
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Partnership Governance
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Go-to-Market Advisor
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Ideation and Innovation
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SaaS products Financial Models
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Product Team Development
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Research Reports
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Competitive Assessments
METHODOLOGY
Our proven methodology delivers insights that drive winning products by developing:
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Customer Needs Discovery
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Compelling User Personas
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Market Assessment
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Jobs to Be Done
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End-in-Mind
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Shared Product Vision
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Alignment with Agile Processes
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Integrated Service Models
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Ideation and Innovation Workshops
CLIENT SECTORS
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Human Capital Management (HCM)
HR Management Systems
Benefits Administration
Payroll Management
Global Payroll
Time Tracking
Employee Relations
Recruiting Solutions
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Wellness Programs
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PEO Solutions
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Education Administration Technology
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Supply Chain Management
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Fleet Outsourcing